Congratulations to Atos who have been named runner-up in the B2B Marketing Awards 2017 in Category 3 – Best Use of Live-Event Marketing for their ‘MoD Symposium.’ The B2B Marketing Awards 2017 rewarded the best in global B2B with submissions from four continents, representing all major global marketing agencies and hosted in London, UK. With 1000 submissions, 500 judging hours, 150 global judges and 28 categories. There were eight entries shortlisted in category three, with Atos narrowly missing out on the top prize and being announced as runner-up.
The MoD Symposium was held at Chelsea Football Ground where the Consortium worked in unison to demonstrate how digital technologies can come together to transform an individual’s ability to manage their life in the Armed Forces. This followed through their entire engagement lifecycle including; Join, Train, Deploy and Leave/ Retire. The Artius Consortium began collaboration work in November 2015 and now has many companies as part of it. The original 5 companies are Atos, VMware, Juniper, DellEMC and Prolinx.
The consortium had an interactive display that worked with the customers and felt that whilst the content and systems required to support the military lifecycle already exist today, the user experience is disjointed, as is the associated data. This makes it harder than necessary for an individual serviceman or woman to navigate their journey through their service career.
The Symposium’s objective was to demonstrate how the MoD can realise significantly more value from their existing investments at each stage in the military lifecycle through creating a seamless user experience.
Andy Weller, Managing Director explained: “For the Symposium Prolinx provided a mock-up of our STaaRS capability that could be used to train service personnel during their MoD lifecycle. We had a virtual classroom training setup with VB3 battle simulation training for driving and shooting skills.”
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